WooCommerce Abandoned Cart refers to a situation where a potential customer adds products to their shopping cart but leaves the site without completing the purchase. There are various reasons why customers might abandon their carts, like unexpected shipping costs, a complicated checkout process, payment processing errors, or technical glitches.
Studies show that cart abandonment rates can range from 60% to 80%, meaning a large portion of potential sales are never completed. This is where WooCommerce Abandoned Cart recovery comes in. It refers to the strategies and techniques used to re-engage customers who have abandoned their carts and encourage them to complete their purchases.
Fear not, there are tons of free ways to recover WooCommerce Abandoned Cart and turn them into sales. Here are 9 proven ways to recover abandoned carts in WooCommerce stores.
Table of Contents
1. Understand the Why
First things first, figure out what makes your customers ditch their carts. Common culprits include high shipping costs, lengthy checkout processes, technical issues, etc. Identify abandonment patterns and tailor your recovery efforts accordingly.
2. Make the Cart Visible and Noticeable
Ensure that the shopping cart icon or summary is prominently displayed on every page of your website. This often takes the form of a small cart icon in the header or navigation bar. This persistent display serves as a constant visual reminder to customers about the items they have added to their cart. You can consider using a plugin that creates a sticky sidebar displaying the cart contents and encouraging checkout.
3. Exit-intent Popups
Capture last-minute attention with popups triggered when a customer tries to leave the site. Offer a discount or a special promotion, ask for feedback, or simply remind them about their cart. Use free plugins like “OptinMonster” or “Popup Maker” for basic popup functionality.
4. User-Friendly Checkout Process
Ensure your checkout process is seamless and user-friendly. Complicated or lengthy forms can deter users from completing their purchase. Simplify the checkout process! Eliminate unnecessary steps, offer guest checkout, and pre-fill forms with saved information. Use WooCommerce core features like one-page checkout and guest checkout to streamline the process.
5. Live Chat Support
6. The Friendly Reminder
Send a simple email reminding customers about their cart within 1-24 hours. Highlight the products they left behind, use dynamic tags to address customers by name, and keep the tone friendly and non-pushy. This makes them feel valued and more likely to return. Send your first reminder email within 1-2 hours of abandonment, followed by additional emails at increasing intervals (e.g. 24 hours, 3 days, 5 days).
7. Transparency and Trust
Clearly display shipping costs and estimated delivery times. Build trust by showcasing secure payment methods, trust badges and customer testimonials.
8. Retargeting Ads
Set up retargeting ads on social media platforms and search engines to remind users of the items they left in their carts. Display visually appealing ads with a compelling copy to drive them back to your site.
9. Abandoned Cart Recovery Plugins
Leverage WordPress plugins specifically designed for WooCommerce abandoned cart recovery. Many of these plugins offer free versions with essential features to get you started. Check out free abandoned cart recovery plugins like “WooCommerce Cart Abandonment Recovery” or “Abandoned Cart Recovery for WooCommerce” for additional features and automation options.
Remember, recovering abandoned WooCommerce carts is a marathon, not a sprint. Implementing these free strategies consistently will bring back more customers and boost your WooCommerce revenue. So, keep testing, keep optimizing, and watch those abandoned carts turn into completed orders!
I hope this article provides a valuable resource for reclaiming your lost sales. Feel free to comment below to ask any questions you might have!